Lool Eyewear is a multidisciplinary creative design studio based in Barcelona, Spain. Born from a diverse collective of specialists in advertising, branding, industrial design, fashion, and journalism, the studio brings a uniquely fresh and unconventional vision to the optical industry. [1]

The concept behind the brand's name traces back to a beautifully simple premise: the instinctive, childlike sketch of a pair of glasses drawn using just two vertical lines and two circles.